Obiter is somewhat lost for words on this one. Staff at Lichfield-based Keelys swapped their usual suits for a ‘wear it pink’ campaign in aid of Breast Cancer Awareness Month in October. While the ladies pictured have made a bit of a half-hearted effort in our opinion, full marks go to the firm’s IT executive Darren Walkeden for his resplendent 1970s pink glitter outfit, complete with platform shoes, medallion and copious chest hair. Well done, Darren. But never again, please.