Advocacy & AwarenessPeopleForBikes fights back against Myths about Bicycling – A new infographic out by PeopleForBikes explores seven myths about bicycling and uses information from their recent U.S. Bicycling Participation Study to get to the truth behind real cyclists in the US. A few of the myth debunked: People who ride bikes are white, People who ride bikes are rich, People who ride bikes are fearless, People who ride bikes are men. Learn more at PeopleForBikes.org/blog.Bikin’ Dads: Building Stronger Relationships One Adventure at a time – The regional North Carolina nonprofit hosts rides, safety clinics, events of all sorts, with a few dads racing with their kids across the state. Bikin’ Dads Adventures is proud to announce a strong presence in the upcoming NC National Interscholastic Cycling Association, set in motion a few weeks back at Interbike. BikinDads.comThe Bike Industry gets a Little Love from the Entrepreneur’s Handbook, Inc Magazine – Inc. writer Graham Winfrey put together a piece on three cycling industry startups trying to make their mark and disrupt the bike industry. He looks at Solé Bicycles, Priority Bicycles, and Villy Custom to see how they are doing things differently. Check it out over at Inc.com. Women’s CyclingStrongHer: A Stage for Women who Ride -Strongher is a movement to connect professional and grassroots cycling worlds and unify all global women’s cycling initiatives under a shared and common goal, to create a stage for women around the world to perform. Presented by Marianne Vos in London last weekend and backed up by support from Shimano, the goal of Strongher is to continue the development of women’s cycling, giving women a stage to perform and just getting more women on bikes. Vos wants Strongher to increase the exposure of female professional athletes and give amateur women the confidence to start racing, or even to just get out more on the bike. Strongher will work both on an individual level, like via the site and a newly developed app to connect women to events, and at a larger scale to work with organizations to create new races for professional cyclists. Find out more and join the movement at Strongher.cc. BikesYour Next Bike could already have had an Adventure – In the market for a great deal on a great pre-loved bike? It’s that time of year when Western Spirit is sell off their rental fleet to make way for next year’s bikes. All the bikes they sell have been ridden for just one season and only on their multi-day trips and now get put of the block at 40% off retail. Their pro in-house mechanic keeps the bikes in top shape all year long and closely inspects each one before they get sold to insure they’re in perfect mechanical condition. The bikes have signs of use, but nothing more than normal ride and transport wear. They ship anywhere in the continental US for $100. Call for sizing availability and any questions (800) 845-2453.A New Bold Look for Opus on the Web – French Canadian bike maker Opus just completed a wholesale rework of their web presence both to update potential customers on their 2016 line of bikes, but also to improve usability. The new look adds curated lifestyle grouping of bikes; an inside look at the culture of the company, its history, and ambassadors; and and improved new section. Have a look at OpusBike.com.Gear, Tech & ToolsWren Rotors in Stock Now – We just got an email letting us know that the 65g ultralight ceramic alloy disc brake rotors that we reported on from Interbike are now in-stock in 160mm and available to ship. The 180s are still another week and a half out, and 140s still undergoing testing. Get yours at WrenSports.com.Get Sponsored by Honey Stinger – Honey Stinger, makers of honey-based nutrition, are now accepting Hive grassroots sponsorship applications for the 2015-2016 season. Back for its 10th season, the Hive program supports pro and amateur athletes with discounted product and merch. Last year, nearly 1,400 athletes participated. Those interested can apply online from HoneyStinger.com or via the Hookit sponsorship platform.EventsColdwater Mountain Fat Tire Fest – This weekend Oct 16-18 in Anniston, Alabama come out for a weekend of group rides, bike demos, gravity trail shuttles, a poker ride, and friendly competition, plus plenty of beer garden action, live music, and after parties. Join us. We’re already there. CWMFatTireFest.comRide with Cannondale-Garmin Pros at Peloton – Peloton Cycle just announced that the Pro riders will be back in their NYC HQ throughout November to lead indoor classes. Peloton, makers of connected indoor fitness bikes with live and on-demand indoor cycling classes, has partnered with Slipstream Sports to bringing Pro-level competition into their flagship studio again. Space is quite limited, so get in touch to book a spot at PelotonCycle.com.Ben King lead two classes/rides on Oct 13 at 6:00 am and 7:00 am, each for 45 minutes.• Joe Dombrowski will there Nov 3 at 6:00 am for 45 min and 7:00 am for 60 min.• Ted King will visiting on Nov 21 to teaching a 90 min ride from 7:45am.• Alex Howes, who taught at Peloton earlier this year, will be back Nov 24 at 6:00 am for 45 min and 8:00 am for 60 min.